Fernando Manfio
Decidologist, Engineer, and Entrepreneur
Fernando Manfio is a Decidologist, creator of the Decidology method, and CEO of MoOve On Consult, with 40 years of experience in Risk and Decision Management. A consultant, speaker, and best-selling author, he works on developing leaders’ understanding of tactical and strategic decisions in both personal and corporate contexts, integrating logic, neuroscience, self-knowledge, and high performance.
My chapter contributes to the book by revealing how invisible decisions directly impact mental health, organizational culture, and well-being in companies. I provide a practical perspective on how fear, biases, and automatisms shape behaviors and outcomes, connecting human decisions to the Culture of Happiness and the guidelines of NR-1.
The goal is to raise awareness for healthier, more responsible, and sustainable decision-making in both personal and professional daily life—practically and directly!
Fernando Manfio
About Fernando Manfio
Fernando Manfio is a Decidologist, creator of the Decisive Culture method, and CEO of MoOve On Power Decisions.
With 40 years of experience in risk and decision management, he has trained hundreds of leaders, impacted over 10,000 professionals, and led more than 300 projects across more than 200 companies. His approach goes beyond numbers, revealing the invisible territory that sabotages choices—fears, biases, and automatic patterns—to transform them into freedom, prosperity, and high performance.
An engineer trained at USP, he built his career in institutions such as Credicard, Citibank, Itaú, and Fininvest, leading Risk, Credit, and Collections departments. In 2006, he founded GoOn, where he trained thousands of professionals and led 125 partners over 18 years of consultancy, until exiting to the multinational FICO in 2018.
Realizing that teaching “what to do” was not enough, he understood it was necessary to reveal who is truly in command when a decision is made. This led to the creation of the Decisive Culture—a methodology that places decision-making at the center of everything, integrating neuroscience, risk management, Artificial Intelligence (AI), Intentional Intelligence (II² – Intention, Attention, Attitude), human development, and high performance.
Today, as head of MoOve On Power Decisions and the MoOve On Movement (which has mobilized over 1,500 leaders), he works as a consultant, speaker, and mentor, and hosts the podcast MoOve On Cast – Humans in Command of AI. He is the bestselling author of O Risco Nosso de Cada Dia and has spoken at over 250 corporate events.
His mission: to transform reactive cultures into creative cultures, where conscious decisions generate prosperity—not waste.
In a world accelerated by AI, the key is not to think faster—it is to decide with more intention, courage, and confidence.
Chapter Theme
The Journey Back Home: From Decisions to Freedom A Story of Self-Discovery through DECIDOLOGY®
The author narrates his biographical journey, between fear and the desire to be accepted, until he discovers that freedom and happiness are fruits of conscious free will; that is, they are born from the decisions we choose to make with intention, attention, and attitude.
Through DECIDOLOGY®, created by Fernando, he reveals how to take command of our daily decisions: identifying the three territories of decisions: reactive, conscious, and creative, as well as how this internal transformation directly impacts human consciousness, leadership, and corporate culture. An invitation to decide with confidence, presence, and freedom, creating mental health to build meaningful prosperity and happiness at work.