Babi Carvalho (Bárbara Carvalho)
Chief Happiness Officer and Internal Marketing Consultant
Specialist in Internal Marketing, with a postgraduate degree in Integrated Organizational Communication from ESPM/RJ, and certifications in Positive Organization Management and Chief Happiness Officer. Founder of Hand Felicidade e Endomarketing, she works with less traditional companies, focusing on promoting happiness and engagement in the corporate environment across different generations.
About Babi Carvalho
Babi Carvalho has over 10 years of experience in Internal Marketing and Internal Communication. She has worked in companies of all sizes across sectors such as Energy, Customer Service, Marketing, Communication, Retail, Technology, Hospitality, Agribusiness, Logistics, and Healthcare. She holds a degree in Management Processes, a postgraduate degree in Integrated Organizational Communication from ESPM, and an MBA in Human Resources Management. She also holds specializations in Employer Branding, Employee Experience, and Management in Positive Organizations.
She is the founder of Hand Felicidade e Endomarketing, whose name is inspired by the phrase “Have a Nice Day,” reflecting the belief that happiness is built daily. Her recent projects focus on less traditional companies, aiming to increase happiness levels among younger generations, who now make up the majority of the workforce.
Chapter Theme
Corporate Happiness in Less Traditional Companies: Connecting New Generations and Purpose
Creating work environments that foster engagement and well-being
In this chapter, the author explores corporate happiness in less traditional companies, connecting purpose, well-being, and the expectations of new generations. Based on the Science of Happiness and the PERMA and SPIRE methodologies, she presents practical strategies such as autonomy, recognition, connection, and psychological safety.
The chapter includes real-life case studies demonstrating increased engagement and belonging, and proposes more human, flexible, and purpose-driven organizational cultures as a strategy for mental health and sustainable performance.