Marian Fermino
Hospitality Professional by Training, Active in the Commercial Sector, Co-founder of JOY2B, Specialist and Lifelong Student of Self-Knowledge and Happiness as a Business Strategy
Marian Fermino is a leader with over 20 years of experience in the Hospitality sector, working as a Strategic Commercial Leader and Chief Happiness Officer (CHO).
Co-founder of JOY2B, she is dedicated to human development, happiness, and well-being as conscious strategies for individuals, leadership, and businesses.
Her company supports the projects: Happiness and Mental Health and Happiness and Longevity.
It was a joy to contribute to this work. Developing the Happiness Design Thinking was a profoundly transformative process for me, and being able to share this journey made the experience even more special.
I genuinely believe that happy work environments are possible and must be built on solid foundations through conscious and consistent daily choices. It is in this process that results truly happen.
Marian Fermino
About Marian Fermino
I am Marian Fermino, the youngest in a family that is my true compass. I carry with me every bond that shapes me: I am a wife, aunt, godmother, cousin, godchild, friend—and, above all, a leader.
I have built a career of over 20 years in the Hospitality sector as a Strategic Commercial Leader and Chief Happiness Officer (CHO), combining performance, purpose, and genuine care for people.
I deeply believe that organizational success arises from well-being, engagement, and human development. It was through leadership that I found my purpose: human development through self-knowledge with authenticity and lightness.
I am co-founder of JOY2B, a company dedicated to promoting Happiness and Well-Being as a conscious strategy for individuals and businesses.
My experience in leadership, combined with studies in Happiness and Positive Psychology, gave rise to the Happiness Design Thinking—a methodology that integrates creativity, empathy, and deep investigation of human behavior to transform workplaces into more human, productive, and emotionally healthy spaces.
I write about what I believe and live: happiness as a choice, leadership as a purpose, and well-being as a source of power.
Chapter Theme
Design Thinking for Happiness and Mental Health at Work
This chapter presents a practical and humanized approach to leadership through Design Thinking applied to happiness and mental health at work. Based on real-world experience in team management, the author demonstrates how it's possible to build safer, more collaborative, and engaging environments without sacrificing results.
By integrating concepts from Positive Psychology, psychological safety, and situational leadership, the chapter guides the reader through a structured step-by-step process that transforms listening into action, promoting autonomy, belonging, and recognition within teams.
More than a methodology, Design Thinking for Happiness is presented as a sustainable business strategy capable of aligning well-being, human development, and high performance, offering concrete paths for leaders who wish to generate real impact on people and results.