Anderson Abreu Silva
Hypnotherapist and CEO of Pôr do Sol Expansão.
He is an Omni hypnotherapist, trained in Neuro-Linguistic Programming and Emotional Intelligence.
CEO of Pôr do Sol Expansão since 2017.
About Anderson Abreu Silva
Anderson Abreu Silva is an entrepreneur and CEO at Pôr do Sol Expansão since 2017. In just a few years of dedication to Pôr do Sol Expansão, he has transformed it into one of the largest companies in sacred forest medicines in the world. The company now offers over 40 types of rapé alchemies and has more than 70 sales partners across Brazil.
Focused on sustainability, it is a pioneering company in biodegradable packaging, providing information on the labels of all products and across its sales channels.
He serves as a mentor to entrepreneurs and leaders, contributing to the personal, emotional, and professional development of individuals who wish to overcome limitations and achieve better results.
An entrepreneur for 10 years, he draws on his practical experience and expertise in behavioral transformation to help his mentees reframe beliefs, strengthen their identities, and build a path toward greater fulfillment and success.
Certifications in:
Training in Hypnotherapy – OMNI Hypnosis Training Center
Certification in OMNI LEGACY Training – OMNI Hypnosis Training Center
NLP Training – Claudio Lara PNL Training
Commercial Leadership Training – VENDE C
Emotional Intelligence Training (CIS Method) – Febracis
In the book *O Novo Ser Humano: Mais Saúde Mental na Era Digital* (The New Human Being: Better Mental Health in the Digital Age), he authored the chapter "The Breath of Consciousness," which explores Indigenous *Rapé*—an ancestral medicine that holds a special place in the shamanism of Indigenous groups along the Middle Purus River (Amazon).
*Rapé* is crafted from tobacco, herbs, and the bark of sacred trees. Topics such as "The Dopamine Awakening," "Rapé Herbs: A Multidimensional Experience," and "The Role of Bark Ash in Rapé" form the core of a chapter enriched by personal experiences, serving as a basic guide to *Rapé* rituals. As a co-author, he emphasizes the importance of using *Rapé* responsibly—acknowledging both its benefits and risks—and encourages the integration of healthy practices to foster holistic well-being. Allow yourself to immerse in this ancestral journey of awakening and evolution, honoring the sacred and ancient traditions while opening yourself to the profound transformation that "Father Rapé" can offer.
Chapter Theme
In the book *Happiness and Longevity: How to Cultivate Greater Mental Health and Well-being in Personal and Professional Life*, he/she writes the chapter "Hypnotherapy."
In this chapter, Anderson Abreu Silva presents the fundamentals of hypnotherapy and its relationship to the unconscious patterns that influence thoughts, emotions, behaviors, and decisions. The author explores the different dimensions of the mind, the mechanisms behind the formation of habits and beliefs, and the principles guiding the hypnotherapeutic process.
He explains how hypnosis works, its stages, the scientific evidence discussed, and the main myths surrounding the practice. He also addresses its applications regarding emotional, behavioral, and psychosomatic issues, highlighting the importance of self-awareness and pattern transformation in fostering emotional balance, well-being, happiness, and longevity.
The text invites the reader to understand how experiences and emotions shape their way of life and how caring for the mind can contribute to a life of greater quality and meaning.