Cynthia is the co-founder of JOY2B, a trained tourism professional from Minas Gerais, Brazil, the youngest of six siblings. Married to Lino and mother of Raiê and Raj, she has built her journey driven by genuine connections and a deep desire to serve.

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With over 20 years of experience in the Hospitality sector, she has devoted much of her career to leading commercial teams across different regions of Brazil, always guided by care for people.

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At the age of 40, a breast cancer diagnosis prompted an unexpected and transformative pause. It was during this time that Cynthia delved into self-knowledge, redefined her way of living, and developed a deep connection with the theme of Happiness. From this encounter, she began studying Positive Psychology and came to understand that each person is truly a transformative agent wherever they go.

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Today, she continues to live her purpose: sowing positivity, well-being, and happiness wherever she walks.