About Lucas Naffá
Lucas Naffá is a financial mentor and personal finance specialist. Since 2013, he has been working as a financial educator and speaker. He is the CEO and founder of S2I Partners & Co., a financial hub that works with the best portfolio of products available in the national and international financial market.
He is also a co-founder of LN Consultoria e Soluções since 2011, which today owns S2I Partners & Co. and LN Seguros e Previdência.
As a financial educator, Lucas has provided consulting and individual sessions, helping his clients build a healthy relationship with money, understand better investment practices, and create transformations in their lives.
Using the 3R relationship methodology and 360-degree planning, he serves clients across all market segments in financial advisory, investments, insurance, and wealth management. After years of study and dealing with hundreds of cases, Naffá developed a financial behavioral analysis methodology.
As a speaker, he offers basic, self-applicable premises that directly influence financial, business, personal, family, and even marital behavioral performance. The focus is on motivating self-awareness and reflection, encouraging decision-making through 5 STEPS that promote balance and a financially healthy and sustainable life for the audience. By becoming focused, conscious individuals satisfied with their financial lives, they will create a favorable environment, increasing productivity and performance in a systemic, integrated manner.
He holds a Master of Business Administration (MBA) (2010) and a degree in Marketing (2009) from Fundação Getulio Vargas, as well as a degree in Business Administration and Management (2008) from UNIFESO.
Awards:
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2015 - AGENT REVELATION INVESTORS TRUST (SYDNEY)
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2018 - AGENT REVELATION (LAS VEGAS) MGA + 2nd Largest
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2019 - AGÊNCIA MUNDO (SOUTH AFRICA) 3rd Largest
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2022 - AGÊNCIA MUNDO DOMINION (CROATIA) Largest
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2023 - AGÊNCIA MUNDO DOMINION (AUSTRALIA)
Chapter Theme
"THE NEW HUMAN BEING AND THE ROLE OF FINANCIAL EDUCATION"
In the chapter, the author Lucas Naffá shares passages from his life in Rio de Janeiro, discussing how financial issues were crucial throughout much of his childhood, with his adolescence being marked by challenging moments that led him to deny his origins for a long time.
From entrepreneurship with his clothing brand to the financial market, these experiences shaped his vision of finance, teaching him not to rely financially on anyone and to be generous in helping others.
He became an internationally recognized Financial Advisor, an award-winning professional skilled in managing risks, assessing investor profiles, and providing comprehensive financial guidance. However, he faced challenges, particularly when dealing with prejudice against investing abroad, which was often seen as illegal. Over time, his work was acknowledged, and he became one of the most influential professionals in the international financial products market.
By sharing his story and valuable insights, the author aims to significantly contribute to people's lives with more security in a time when many online sell courses and programs promising to get rich overnight. Lucas offers advice for a NEW HUMAN BEING, awakening with greater consciousness, mental and financial health, and more prosperity.
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