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O NOVO SER HUMANO
Gustavo Hohendorff
Guest Editorial Coordinator
Entrepreneur, Speaker, Mentor, Writer, and Professor at FGV.
He holds a degree in Business Administration and Marketing, with an MBA in Commercial Management from FGV.
He is the creator of the R.C.P. Training Methodology – Positive Behavioral Reprogramming.
About Gustavo Hohendorff
He is the creator of the R.C.P. Training Methodology – Positive Behavioral Reprogramming.
With over 30 years of professional experience in Commercial, Marketing, and Team Management across major companies in the pharmaceutical and sports nutrition industries worldwide, he is recognized in his field as a leader and influencer, with the greater purpose of developing people.
He has been a professor in the post-graduate Business Administration program at FGV since 2006. He is an International Speaker, Consultant, Writer, and Columnist for Magazines.
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He holds an International Heartmath Certification as a Coach and Mentor.
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He has been a certified Neurolinguistic Programmer for over 15 years.
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He is a recognized Quantum Activist by one of the world’s leading experts, Dr. Amit Goswami.
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A black belt in Jiu-Jitsu and a sports enthusiast, he advocates for and practices a healthy lifestyle.
He holds a degree in Business Administration/Marketing, an MBA in Commercial Management from FGV, and is pursuing a Master’s in Science in Business Administration at Florida Christian University.
He has published four books, including two solo works – PEQUENAS ATITUDES, GRANDES VITÓRIAS (2014), which will release its 4th edition in 2024, and INTRODUÇÃO À R.C.P. REPROGRAMAÇÃO COMPORTAMENTAL POSITIVA (2019), published by Dragonfly Publishing, as well as two co-authored books – Coaching com Cinema e Pipoca 2: Filmes para Desenvolvimento Pessoal e Profissional (2019) and Competências Profissionais - Como Se Destacar No Mercado Corporativo (2015).
Chapter Theme
"RE-HUMANIZATION OF THE HUMAN"
The author addresses the importance of valuing the human being in the modern world, where commercial and technological interactions often overlook people's needs and well-being. He emphasizes that behind every transaction and technological advancement, there is always a human being, and it is crucial to remember this in our business and social practices.
The COVID-19 pandemic highlighted human fragility and the need to reassess our priorities, underscoring re-humanization as an imperative for creating a more just and compassionate environment.
Re-humanization involves a shift in focus, prioritizing the emotional, mental, and spiritual well-being of individuals. This requires a collective effort from governments, businesses, and individuals to promote empathy, compassion, and solidarity. Gustavo suggests practices such as cultivating empathy, practicing gratitude, promoting inclusion, and caring for personal well-being as fundamental steps in this journey.
The central message is that, in an increasingly connected world, we must reclaim our shared humanity to build a future where everyone is valued and respected.
Re-humanization is seen not only as a choice but as an urgent need for a more sustainable and just world.
Find out what the press says about Gustavo
