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O NOVO SER HUMANO
Maristela Ferreira
Faculty member in Art Therapy in the Postgraduate Course in Foundations of Integrative Health and Well-being at the Albert Einstein Israeli Institute of Education and Research, she is the creator of Saúde Criativa, a Therapeutic Atelier located at the Gertel Clinic in São Paulo.
Art Therapy in Health is a Mind-Body practice that uses the Creative Process in the materiality of Art as a natural resource for emotional management.
About Maristela Ferreira
Art Therapy in Health is a Mind-Body practice that uses the Creative Process in the materiality of Art as a natural resource for benefits such as: emotional regulation during stages of development and suffering, relaxation, mindfulness, development of Creative Intelligence, and well-being – feeling good in your being as a form of Expression, Communication, Creativity, and Self-care.
The curiosity about why Art is beneficial has always guided the path of study. Graduated in Social Communication – Advertising and Propaganda from FAAP in 2003, where she felt the need to use Creativity therapeutically without realizing where this path would lead. She completed a Postgraduate degree in Art Therapy based on Jungian Psychotherapy at Famosp, where her work in art began, from managing artistic materials in the Atelier, to teaching, and eventually becoming a Therapist. It was in the Postgraduate program in Integrative Health and Well-being at the Albert Einstein Institute of Education and Research, where she also now integrates the teaching staff, that the union of Art and Health happened.
She holds certifications in Positive Psychology, Narrative Medicine from Unifesp, Therapeutic Bodywork, and Neuropsychology of Art. Further updates include: Foundations of Self-Care and Self-Compassion for Healthcare Professionals from the Albert Einstein Institute of Education and Research, and The Herbert Benson, MD Course in Mind-Body Medicine from Harvard University. She is the creator of Saúde Criativa, a Therapeutic Atelier where she practices at the Gertel Clinic in São Paulo.
Chapter Theme
"ART THERAPY AND ARTIFICIAL INTELLIGENCE: HOW TO HANDLE THE CHALLENGES OF THE NEW DIGITAL WORLD?"
The chapter "Art Therapy and Artificial Intelligence: How to Handle the Challenges of the New Digital World?" presents a reflection on the integration of art and science in understanding and addressing the changes of the modern world. The author shares her personal journey, beginning with a fascination for expressive art from childhood and a quest to understand human development, followed by studies in Communication and an early career that involved preparing and teaching art.
Working in a family-run atelier, the author developed a deep understanding of art therapy when helping a five-year-old girl overcome difficulties in expression through art. This experience solidified her belief in the therapeutic power of art. She later pursued formal education in art therapy and integrative health, combining art with principles of well-being and human development.
The author highlights that the advent of the pandemic brought significant challenges to global mental health, requiring new forms of connection and expression. During isolation, creativity emerged as a vital resource for maintaining emotional well-being. Studies show that creative activities helped people cope with stress and uncertainty during the pandemic, promoting resilience and emotional balance.
The chapter also addresses the importance of creative intelligence and integrative health, concepts that unify mind and body to promote well-being. The author emphasizes the need for self-care and the continuous practice of creativity as ways to confront the constant changes and challenges of the modern world, including those brought by the digital age and artificial intelligence.
In summary, the chapter combines personal experiences, academic training, and insights into the therapeutic impact of art, underscoring the importance of integrating creativity and health as tools for navigating contemporary challenges.